- Payment & Processing
- Customer loyalty
- Promo codes & online coupons
Since 25 May 2018, according to the European General Data Protection Regulation, you may no longer send advertising material to all your addresses – neither electronically nor by post – unless you have the corresponding consent. During check-in at the latest, you must obtain your guests’ consent to the processing of their personal data for marketing purposes.
With the Zerberus data management tool, you can easily and directly obtain consents, optimally manage different transit times, and keep track of the legally compliant advertising dispatch in accordance with the European General Data Protection Regulation.
We also offer you a smart addition: the Zerberus Pad with direct access to ASA Hotel.
Collected data and temporary declarations of consent are managed centrally.
If the consent to the data processing for marketing purposes of your guests expires, the system automatically sends a new enquiry to obtain the consent again. This will save you a lot of time and work.
The data is synchronised quickly and reliably with ASA HOTEL, your address database always remains up to date.
The system stores consents centrally and automatically forwards information to connected systems such as ASA HOTEL and the newsletter system.
With the practical Zerberus Pad add-on, get your guests’ declaration of consent at check-in – without any additional paperwork. You save time and meet all legal requirements – the declarations of consent are archived reliably and for the necessary duration.